I was just reading Rudy Rucker’s blog post today about his efforts to find the right font for his forthcoming self-published novel The Big Aha, and was stirred by this paragraph about fonts, page design and reading:
Getting back to my rant about font design—one bad thing that that can happen is, I think, that a book or (more often) a web page might be designed by someone who doesn’t actually read.. They want to be different and cool and hardcore and they don’t actually like text. So—they go with 9 point Arial beige type on a brown background.
I wonder if this is true about web designers or other non-text-oriented types. Many of the commercial clients I write for aren’t text- or design-oriented, until I try to diverge from their preferred Calibri text, and write a document that fits with the product being sold. I’ve had email flame wars with my clients over fonts; I actually like bolder serif fonts for the main body of the text, but sans serif fonts seem preferred for online reading, and my clients presume the final documents will be read online and not printed out.
Are, generally speaking, most people reading business documents, or for that matter other online content, not readers? Does font matter to you? Do you consider the nature of readability over legibility? What do you prefer, serif or sans-serif fonts?
Is the sans-serif font of this page readable?